Profile
Birds Eye, owned by Nomad Foods, is the UK's no.1 branded frozen food company, and the largest single producer of vining peas in the UK. The company has been bringing joy to family mealtimes with its high-quality frozen food ever since the first Birds Eye Pea Harvest in 1946, while its origins stretch back more than 100 years when its founder, Clarence Birdseye, invented the flash-freezing process which lies behind frozen food as we know it today.
Now comprised of the Birds Eye, Goodfella's, and Aunt Bessie's brands, the company champions the frozen food industry by promoting the nutritional benefits, sustainability credentials and convenience of quality frozen foods to help families eat a tasty, healthy, balanced diet. Consumer-centric innovation designed to drive relevancy and excitement in the freezer aisle complements and builds on its iconic portfolio of fish, vegetable, potato and chicken products as well as its meat-free range, Steamfresh vegetable & meal ranges, pizzas and roast accompaniments. With such a broad portfolio of family favourites, the company can offer a truly full meal solution to the whole household. Birds Eye holds the firm belief that what’s good for consumers should also be good for the planet. All its vegetables and potatoes are grown according to third-party verified sustainable agriculture principles, and its celebrated Garden Peas, Petits Pois and the potatoes for its Waffles are all grown exclusively in the UK.
